CEPA: Communication, Education and Public Awareness for the Environmental Conventions.
Internet notebook about my work: deep listening to facilitate positive change
Thursday, 8 March 2012
Framing current and desired attitudes
When framing the attitudes we want to change we should put ourselves in the shoes of our audience. So we should go beyond defining the current attitude as a certain bird species is not important and the desired attitude as that bird species is a unique heritage and has a potential for tourism. We should really look into the psyche of the decision maker. This will help to better prepare our communication interventions to support change.
A sustainable future requires change at all levels. Change is an individual and emotional event – that depends on collective actions for success. Deep listening, communication, learning and facilitation can help to create the will to cooperate: the key to trigger positive behaviour change.